Description

We are seeking an experienced and dynamic digital marketing freelancer to lead the strategic promotion of our online vape selling platform across diverse digital and social media channels. As an innovative and growth-oriented brand, we recognize the crucial role that a robust online presence plays in reaching our target audience effectively. Your expertise will be pivotal in elevating our brand visibility, engagement, and sales. Project Scope: Your responsibilities will encompass the following areas: Digital Strategy Development: Craft a comprehensive digital marketing strategy tailored to our platform's unique offerings and audience. Your strategy should align with our business goals and focus on brand awareness, lead generation, and conversion optimization. Social Media Management: Manage and curate engaging content across various social media platforms, including but not limited to Facebook, Instagram, Twitter, and LinkedIn. Develop a content calendar, create visually appealing posts, and foster community engagement through comments, messages, and interactive campaigns. Search Engine Optimization (SEO): Enhance our platform's visibility on search engines through effective keyword research, on-page optimization, and link-building strategies. Improve our search engine rankings to drive organic traffic. Pay-Per-Click Advertising (PPC): Execute targeted PPC campaigns on platforms like Google Ads and social media networks. Optimize ad spend, monitor performance, and ensure maximum return on investment (ROI). Email Marketing: Develop and implement email marketing campaigns to nurture leads, drive sales, and enhance customer retention. Craft compelling email content, design visually appealing templates, and monitor campaign effectiveness. Influencer Collaborations: Identify and collaborate with relevant influencers in the vaping and lifestyle niche. Leverage their reach and credibility to amplify our brand message and attract a wider audience. Content Creation: Create diverse and engaging content formats, including blog posts, videos, infographics, and more. Your content should resonate with our target audience, educate them about our products, and address their pain points. Required Skills and Experience: - Proven track record of successful digital marketing campaigns with measurable results. Extensive experience in social media management, including content creation, scheduling, and community engagement. - Proficiency in SEO strategies and tools for optimizing website performance. Demonstrated expertise in crafting effective PPC campaigns and managing advertising budgets. - Skill in crafting persuasive and engaging email marketing campaigns. - Familiarity with influencer marketing strategies and relationship-building. - Creative mindset with the ability to develop compelling content. - Strong analytical skills to interpret data and draw actionable insights. - Excellent written and verbal communication skills. -Prior experience in promoting e-commerce platforms or vaping-related products is a plus. Duration and Collaboration: This is a freelance opportunity with the potential for ongoing collaboration based on project performance. You will work closely with our marketing team to align strategies and goals.

Goals

Skills Required